About the role
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As the Sustainability Marketing Lead at Sustainability 101, you will play a crucial role in developing and executing marketing strategies to promote our sustainability-focused bootcamps, workshops, offline and online events, and college collaborations.
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You will be responsible for creating and implementing comprehensive marketing plans to increase brand awareness, drive engagement, and attract participants who are passionate about sustainability.
Revenue Generation Responsibilities
Regulatory Awareness:
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Familiarity with environmental regulations and certifications relevant to sustainability.
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Compliance with ethical marketing practices.
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Understanding of environmental, social, and economic aspects of sustainability.
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Knowledge of sustainable development goals (SDGs) and global sustainability frameworks.
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Familiarity with trends and developments in the sustainability and green industries.
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Awareness of eco-friendly practices, renewable energy, circular economy, and sustainable technologies.
Innovation:
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Ability to think creatively and propose innovative marketing initiatives.
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Keeping up with emerging trends and technologies in sustainability and marketing.
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Ability to conduct market research to identify target audiences, market trends, and competitive landscapes.
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Analytical skills to interpret data and draw insights for strategic decision-making.
Communication Skills:
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Strong verbal and written communication skills.
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Ability to convey complex sustainability concepts in an accessible and engaging manner.
Consumer Behaviour:
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Understanding of consumer attitudes and behaviors related to sustainability.
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Ability to tailor marketing strategies to resonate with environmentally conscious consumers.
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Identify and pursue opportunities for strategic partnerships and sponsorships to enhance revenue streams.
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Negotiate and secure sponsorship agreements with organizations aligned with Sustainability 101's mission.
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Conduct thorough Return on Investment (ROI) analyses for marketing campaigns to assess their impact on revenue.
Resource Output Responsibilities
Resource Allocation and Budgeting:
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Work closely with the finance team to develop and manage the marketing budget effectively.
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Allocate resources efficiently to high-impact marketing channels and initiatives.
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Financial acumen for managing marketing budgets.
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Efficient allocation of resources for maximum impact.
Conversion Rate Optimization:
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Implement strategies to optimize the conversion rates at different stages of the marketing funnel.
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Conduct A/B testing and use data-driven insights to continuously improve conversion rates.
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Manage and optimize digital marketing channels, including social media, SEO, email marketing, and online advertising.
Communication Skills:
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Strong verbal and written communication skills.
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Ability to convey complex sustainability concepts in an accessible and engaging manner.
Performance Metrics and KPIs:
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Define key performance indicators (KPIs) and metrics to measure the success of marketing campaigns in terms of revenue generation.
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Regularly report on performance, providing insights and recommendations for improvement.
Qualifications
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Bachelor's/Masters degree in Marketing, Communications, Sustainability, or a related field.
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Proven experience in marketing, with a focus on sustainability or related fields.
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Strong understanding of sustainable practices and principles.
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Excellent written and verbal communication skills.
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Familiarity with digital marketing tools and platforms.
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Ability to work independently and as part of a team.
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Passion for sustainability and a commitment to making a positive impact.
Assignment
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Please complete this assignment - Assignment Link
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Please note that only participants who submit assignments will be considered for evaluation.
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There is no age restriction; anyone who would like to work with us can apply.
Perks
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Competitive compensation.
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Free access to all ongoing workshops, bootcamp and events during your tenure.
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Gain access to events valued at over ₹20K already planned.
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Access to recordings and resources of the aforementioned events.
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Connection with Industry Experts.
Sustainability101
We provide knowledge and tools to activate change-makers across the economic spectrum through impactful bootcamps, workshops, and in-depth sessions with expert educators. Our corporate training programs equip companies with the skills and mindset needed to navigate the complexities of sustainability.
Email at info@sustainability101.in
Website - sustainability101.in