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Sustainability Marketing Lead

Are you passionate about making a positive impact on the environment? Join us as a Sustainability Marketing Lead!

About the role

  • As the Sustainability Marketing Lead at Sustainability 101, you will play a crucial role in developing and executing marketing strategies to promote our sustainability-focused bootcamps, workshops, offline and online events, and college collaborations.

  • You will be responsible for creating and implementing comprehensive marketing plans to increase brand awareness, drive engagement, and attract participants who are passionate about sustainability.

Revenue Generation Responsibilities

Regulatory Awareness:

  • Familiarity with environmental regulations and certifications relevant to sustainability.

  • Compliance with ethical marketing practices.

  • Understanding of environmental, social, and economic aspects of sustainability.

  • Knowledge of sustainable development goals (SDGs) and global sustainability frameworks.

  • Familiarity with trends and developments in the sustainability and green industries.

  • Awareness of eco-friendly practices, renewable energy, circular economy, and sustainable technologies.

Innovation:

  • Ability to think creatively and propose innovative marketing initiatives.

  • Keeping up with emerging trends and technologies in sustainability and marketing.

  • Ability to conduct market research to identify target audiences, market trends, and competitive landscapes.

  • Analytical skills to interpret data and draw insights for strategic decision-making.

Communication Skills:

  • Strong verbal and written communication skills.

  • Ability to convey complex sustainability concepts in an accessible and engaging manner.

Consumer Behaviour:

  • Understanding of consumer attitudes and behaviors related to sustainability.

  • Ability to tailor marketing strategies to resonate with environmentally conscious consumers.

  • Identify and pursue opportunities for strategic partnerships and sponsorships to enhance revenue streams.

  • Negotiate and secure sponsorship agreements with organizations aligned with Sustainability 101's mission.

  • Conduct thorough Return on Investment (ROI) analyses for marketing campaigns to assess their impact on revenue.

Resource Output Responsibilities

Resource Allocation and Budgeting:

  • Work closely with the finance team to develop and manage the marketing budget effectively.

  • Allocate resources efficiently to high-impact marketing channels and initiatives.

  • Financial acumen for managing marketing budgets.

  • Efficient allocation of resources for maximum impact.

Conversion Rate Optimization:

  • Implement strategies to optimize the conversion rates at different stages of the marketing funnel.

  • Conduct A/B testing and use data-driven insights to continuously improve conversion rates.

  • Manage and optimize digital marketing channels, including social media, SEO, email marketing, and online advertising.

Communication Skills:

  • Strong verbal and written communication skills.

  • Ability to convey complex sustainability concepts in an accessible and engaging manner.

Performance Metrics and KPIs:

  • Define key performance indicators (KPIs) and metrics to measure the success of marketing campaigns in terms of revenue generation.

  • Regularly report on performance, providing insights and recommendations for improvement.

Qualifications

  • Bachelor's/Masters degree in Marketing, Communications, Sustainability, or a related field.

  • Proven experience in marketing, with a focus on sustainability or related fields.

  • Strong understanding of sustainable practices and principles.

  • Excellent written and verbal communication skills.

  • Familiarity with digital marketing tools and platforms.

  • Ability to work independently and as part of a team.

  • Passion for sustainability and a commitment to making a positive impact.

Assignment

  • Please complete this assignment - Assignment Link

  • Please note that only participants who submit assignments will be considered for evaluation.

  • There is no age restriction; anyone who would like to work with us can apply.

Perks

  • Competitive compensation.

  • Free access to all ongoing workshops, bootcamp and events during your tenure.

  • Gain access to events valued at over ₹20K already planned.

  • Access to recordings and resources of the aforementioned events.

  • Connection with Industry Experts.

Sustainability101

Sustainability 101 is a cutting-edge platform that aims to demystify sustainability and make it accessible and affordable for everyone. With a focus on meeting ambitious climate targets, we lead the way in bringing sustainability into corporate boardrooms and family living rooms.

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We provide knowledge and tools to activate change-makers across the economic spectrum through impactful bootcamps, workshops, and in-depth sessions with expert educators. Our corporate training programs equip companies with the skills and mindset needed to navigate the complexities of sustainability.

 

Email at info@sustainability101.in

Website - sustainability101.in

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